Out Of The Turmoil That Is The NBA Lockout Comes the PSEC: Fans Fighting For Fans

Still waiting.. (Photo via swarmandsting.com)

The NBA lockout is 125 days old and this is the first time I rhyme off on it. I've been trying to approach this from the right angle, since all we're reading about is the greed vs greed argument. The real loser in all of this is the fan. The fan is sick of David Stern's villainous posturing and the NBPA's "they're losing more than we are" attitude. The real loss is the entertainment that the fan pays premium bucks to consume. So I'm offering you a solution with the creation of the PSEC (pronounced Pee-Seck): Professional Sports Enthusiast Collective. Together we can make them understand that the fan's need is imperative, and nothing else is of any importance.

Message To David Stern And The NBPA: Basketball Never Stops

You can always count on Nike to keep their brand strong in the middle of an NBA lock out. This promotional video features a who's who of players in the game(s): J. Cole, Stoudamire, Lebron James, Durant, Nowitzki, ?uestlove and Coach Krzyzewski. 

But the real stars of the video are the kids and adults that are playing ball for the love of the game. No lock out. No bargaining. No revenue splits. Nothing but love for the game. Even though the NBA's season is in jeopardy, basketball never stops.

-Paqman