Introducing The Kobe System: You're Welcome.

(Photo via dimemag.com)

Nike has done it again. Their latest campaign featuring Kobe Bryant and the Kobe System is a star studded stroke of genius. Kanye West, Aziz Ansari, Serena Williams and Richard Branson make appearances in Bryant's self-help seminar for the mega successful.

Message To David Stern And The NBPA: Basketball Never Stops

You can always count on Nike to keep their brand strong in the middle of an NBA lock out. This promotional video features a who's who of players in the game(s): J. Cole, Stoudamire, Lebron James, Durant, Nowitzki, ?uestlove and Coach Krzyzewski. 

But the real stars of the video are the kids and adults that are playing ball for the love of the game. No lock out. No bargaining. No revenue splits. Nothing but love for the game. Even though the NBA's season is in jeopardy, basketball never stops.

-Paqman

Sick Kicks: Limited Edition Nike Mag From Back to the Future

(Photo via blog.gesteves.com)

Every dude that watched Back to the Future II wanted a pair of these futuristic sneakers. Nike and the Michael J Fox Foundation for Parkinson's Disease have teamed up to bring the Nike Mag from the screen to the streets.