When you think of West Coast hip hop, NWA and Snoop come to mind. How can we forget "Straight Outta Compton"? This song was the West's coming out party: times are tough out here and we are sick of it. Gangsta rap made it's presence felt with it's aggressive social "tell all" and the Game changed (Note: I'm not talking about the Game the rapper, but the hip hop Game to make this clear. Game the rapper thinks he's a player in the Game but he's not. He's more like a name dropping, whining water/towel boy). Dre, Snoop and Ice Cube (Sans the "Are We Wherever Yet Againing?") are synonymous with the West Coast sound, with Jay Rock coming up the ranks. But a cat from the aforementioned Compton is breaking the mold by delivering West Coast consciousness instead of aggressiveness: a potential rookie of the year in the Game, Kendrick Lamar.
